Wednesday, May 26, 2010

DR. RAVI PILLAI

Let us congratulate Dr. Ravi Pillai on getting the Padma and other prestigious awards and appreciate him for the charitable activities and social welfare measures he has undertaken. In the present day materialistic world where everybody is in a mad rush for amassing more wealth, the silver line for the downtrodden is philanthropists like Dr. Ravi Pillai. The mass marriage arranged for poor people, home for discarded parents, teaching of economically backward students etc. are exemplary acts deserved to be admired and appreciated.

It is learnt that he is toying with the idea of starting some industry and brooding over the nature of the industry. He is well experienced in the field of business and industry and it may be immature to make some suggestion in this regard. But since his social commitment overweighs the motive of profit it may not be out of place to make some suggestions.

Kerala is not fit for big industries due to the factors such as dense population, topography, fragile ecology etc. The land is ideal for small industries. Kerala is a consumer state and almost everything is brought from other states. It will be ideal if industry manufacturing the most- needed goods is started without disturbing the environment.

1. Soap, detergents, toothpaste, cosmetics, sanitary napkins. Considering the huge market potential it will be easy to capture the market monopolized by Hindusthan Unilver, Wipro, Johnson & Johnson etc. ITC are coming in a big way doing aggressive marketing.

2. Paint. Market is so big there is always room for new companies. Moreover, being a Kerala company it can easily make dents in the markets of the popular brands Asian, Nerolac, Berger,ICI, J&N.

3. Medicines. Big companies like Ranbaxy, Cipla, Glaxo Cadila etc. and a lot of small scale manufacturers of Indore and other cities, (fake and unscrupulous also take a huge share) rule the medicine market. A lot of scope for a local company to find out market in a big way.

By starting industry manufacturing these goods it can effectively  interfere in the local market in a big way. The label of Kerala industry and the credibility of the industrialist will play a big role in getting acceptance in the market. The advantage of marketing in the local area can bring down the prices much to the relief of the common man.

Let him locate the industry in his home district Kollam and the port at Kollam can be utilized to bring raw material from Gujarath, Maharashtra etc. which will bring down the cost as well as develop Kollam port.

Friday, May 14, 2010

KERALA SOAPS

The smooth and enchanting aroma of Kerala Sandal Soap might have conquered the hearts of generations but the ad fails to attract the new generation. It looks like an ad for some saree shops rather than of soap. The picture should have been of a bathing beauty clad in wet towel, drops of water about to drip down the cleavage and some sticking on the smooth and silky skin and airing a ravishing smile.

If an aristocratic look was intended in the Kerala saree style ad, it could be done with the style of bathing scene of ‘Unniyarcha’ in the movie “Oru Vadakkan Veeragatha” which will give a rich and traditional touch. Re work out the ad with a glamorous model to attract the present generation to the Kerala Sandal Soap. Bring in a good creative writer for some captivating captions.

Like
 "Chandanathinte manam mayakkum sugandham
Ningalude meniyil masmarika swapnam vidarthunnu.”

ചന്ദനത്തിന്റെ മനം മയക്കും സുഗന്ധം 
നിങ്ങളുടെ മേനിയിൽ മാസ്മരിക സ്വപ്നം വിടർത്തുന്നു 

“Chandana manamoorum
Mridula meni ennumennum”

ചന്ദന മണമൂറും 
മൃദുല മേനി എന്നുമെന്നും 

Friday, May 7, 2010

KHUSHBOO SPREADING

Supreme Court verdict on Khushboo is a direct slap on the face of hypocrisy. Pre-marital and extra marital affairs are rampant in the high echelons of the society and are part of their life style. Film stars, sports persons, celebrities, politicians and the like indulge in it freely. Their adventures in this field are enjoyed and admired secretly by the masses who are destined to suppress their feelings. Politicians make a hue and cry just to gain some mileage out of it and to cover up their own secrets.

FOREIGNERS COMING

Kerala is always reluctant to adapt to the fast growing technology and this hesitation hampers and slows down our development. Be it introduction of computer or harvesting machine the petty politicians jump on the path. C-form, the mandatory document for providing accommodation to foreigners can now be sent on line so the details of foreigners staying in Kerala will be available with police instantly. It is very important in the backdrop of foreigners including terrorists moving around freely without being noticed and this should put an end to it.

But some loopholes are still there that C form can be sent by conventional methods also. So nobody can be blamed if it reaches police after the foreigner reaches back home. It will provide opportunity for foreigners like Headly, Rana and the one who attacked police at Thiruvananthapuram airport to misuse it. Is it so difficult for making it mandatory for all to submit C-form on line? It is so simple that lakhs of students exercise their option and take admission in the professional courses on line

Monday, May 3, 2010

POLICE STORY

Police theories often appear strange and absurd. Truth is stranger than fiction but the investigation reports cannot be fictitious. The system is to be blamed. It is the local police who reach the scene of crime first. Other than the induction course and the physical training they do not have much knowledge of crime investigation. Lack of experience and knowledge causes omission and inadvertent destruction of vital evidences. Possibility of extraneous considerations forcing such conscious acts also cannot be ruled out. In either way the valuable evidences to pin down the actual culprits are lost. Local police are ill equipped to combat the advanced technology and incompetent or reluctant to adopt modern techniques and scientific methods to unravel the truth. Third degree is still their only weapon to solve crimes.

 
An exclusive branch for crime investigation is required for overcoming the present situation. One DGP with independent charge heading the Branch with District units under SP and local units at strategic places under a Dy. SP with nobody in between to prevent outside interferences and for smooth functioning of the system. All the personnel in the Branch should be well trained in investigation, efficient, enthusiastic with good track record and proven integrity. The Strategic Units should reach the scene of crime in no time and take up the investigation. The local police have to provide all the information as they are locally well connected. Once a proper method like this is adopted we can ensure that Palakkad like incidents do not occur in future.