Friday, May 14, 2010


The smooth and enchanting aroma of Kerala Sandal Soap might have conquered the hearts of generations but the ad fails to attract the new generation. It looks like an ad for some saree shops rather than of soap. The picture should have been of a bathing beauty clad in wet towel, drops of water about to drip down the cleavage and some sticking on the smooth and silky skin and airing a ravishing smile.

If an aristocratic look was intended in the Kerala saree style ad, it could be done with the style of bathing scene of ‘Unniyarcha’ in the movie “Oru Vadakkan Veeragatha” which will give a rich and traditional touch. Re work out the ad with a glamorous model to attract the present generation to the Kerala Sandal Soap. Bring in a good creative writer for some captivating captions.

 "Chandanathinte manam mayakkum sugandham
Ningalude meniyil masmarika swapnam vidarthunnu.”

ചന്ദനത്തിന്റെ മനം മയക്കും സുഗന്ധം 
നിങ്ങളുടെ മേനിയിൽ മാസ്മരിക സ്വപ്നം വിടർത്തുന്നു 

“Chandana manamoorum
Mridula meni ennumennum”

ചന്ദന മണമൂറും 
മൃദുല മേനി എന്നുമെന്നും 

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